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Women's
Eyeglasses
Men's Eyeglasses
Kids' Eyeglasses
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Light
Black Friday is here!
Up to $60 off prescription eyewear
Women's
Sunglasses
Men's
Sunglasses
Kids'
Sunglasses
Polarized
Prizm™ Polarized
Black Friday is here!
Up to $60 off prescription eyewear
Give the gift of Meta AI
Iconic style, cutting-edge technology and light-weight form unite in a range of frames designed for living in the moment.
Black Friday deals on
prescription glasses
Black Friday is here!
Up to $200 off an annual supply of contact lenses or up to $75 off a 6-month supply.
Use your benefits at TargetOptical
Choose from a wide range of frames, lenses and designer
brands
Comprehensive digital eye exams
Shop online from anywhere
Convenient store locations and hours of operation
Your benefits expire on December 31st.
Use them or lose them!
Applying your insurance online or in store is easy! Save
up to 80% on your favorite frames with your benefits.
Check your insurance eligibility
We accept most major insurance plans. Simply search for yours from the panel below. Learn more about insurance
STEP 1 / 2 Select your carrier
We also accept out-of-network plans
If your plan is not in-network, you can submit a claim form directly to your insurance company and receive a reimbursement after purchase. Download Form
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Check out our We also accept out-of-networks plans
You may also use out-of-network benefits at Targetoptical.com for most other vision insurance companies, like VSP. You can submit the claim form directly to your insurance company. Download the form
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Feature highlights
Ask Meta AI
Hands-free
information
Spark your creativity, get information, and control your glasses
just by saying “Hey Meta”1. Ask Meta AI2 to get what you need and never miss a beat.
2Meta AI feature only available in select countries and languages.
Capture
Improved 12 MP
camera
Capture what you see, exactly how you see it.
Ultra-Wide HD lens
Take panoramic, high-quality photos and videos with the ultra-wide 12 megapixel lens.
New five-mic array
Take
audio-rich, immersive videos thanks to the five-mic audio system.
Calling and Messaging
Easier calling &
messaging
No more stopping to answer your phone. Make calls and send messages
with voice commands.
Hands-free communication
Stay in touch more easily. Call and message on Whatsapp, Messenger and SMS, simply by using
voice commands.
Listen
Enhanced open-ear
audio
Listen to music and calls without disconnecting from what’s around you.
Superior speakers
Hear your favorite tracks with extended bass and higher maximum volume. Catch every word
with better clarity on calls.
Discrete directional sound
Whatever you’re listening to is for your ears only.
Controls & Choices
Ask Meta AI
Never miss a beat—ask Meta AI to take photos or videos, unearth
information, create clever image captions or check out FAQ’s.
Voice commands only available in select languages.
META AI feature only available in select countries and languages.
Better charge and battery life
Focus on your day without interruption thanks to four
hours of battery life, plus a portable charging case*, now with up to eight
charges.
*To reduce waste, we ship the Ray-Ban Meta
collection without a charging cable. Visit our FAQ for cable and adapter
information.
Colors
Choose from an original frame and lens palette featuring timeless classics and bold new tints exclusive to the Ray-Ban Meta collection.
Voice command
Unlock a range of hands-free possibilities and stay
connected to what matters. Call and message, capture content, and manage media settings –
with your phone in your pocket.
Voice features available
in
English, Italian and French.
Companion app
The Meta View app enhances the experience of your glasses. Pair multiple glasses to your phone, discover key features via the new Home tab, and easily share content with friends.
Get support
Pickup in store
Shop online and pick up for free at your nearest store.
You can select this shipping method at checkout.
Help getting started
Our expert team will set up your glasses for you and provide free aftercare in store.
Demo glasses in store
We’ll guide you through all the latest features with our dedicated interactive app.
Faq
WHEN YOU FIRST UNBOX YOUR RAY-BAN SMART GLASSES:
- 1. Remove the plastic tab between the case and the glasses
- 2. Make sure your glasses are redocked inside the case
- 3. Wait until the LED light starts flashing blue
- 4. Your device is now ready to pair
MANUALLY:
- 1. Place your glasses inside the case
- 2. Press and hold the button on the back of the case for at least 5 seconds
- 3. Wait until the LED light starts flashing blue
- 4. Your device is now ready to pair
PAIRING YOUR SMART GLASSES WITH YOUR PHONE:
- 1. Download the Meta View app from your app store and log in using your Meta account.
- 2. Turn on the Bluetooth setting on your phone.
- 3a. Start by turning on your glasses. Slide and hold the power switch towards the lens until the notification LED starts blinking white, then release it. The notification LED blinks white while your glasses turn on, which can take up to a minute. When the notification LED turns solid green, you're ready to continue. (If you can’t complete this step, continue to 3b, otherwise move on to step 4).
- 3b. Your glasses need to be fully charged before pairing. If you need to charge your glasses, place them inside the charging case and connect the case to a power source before moving on to step 4.
- 4. Put your glasses into Bluetooth pairing mode. Fold both arms and hold the capture button on top of the frames down for 12 secs until the LED on the inside of the frames starts blinking blue. Your glasses will appear in the app when they're in pairing mode, which can take up to 10 seconds.
- 5. Continue following the instructions in the Meta View app to finish setting up your glasses.
- 6. Enjoy exploring your world in a new way with the Ray-Ban Meta collection.
For illustrated set up instructions, please refer to the Meta View app.
To operate Ray-Ban Meta smart glasses you need to connect your glasses with a smartphone and the Meta View app. Here’s the complete checklist:
- - Smart phone with a recently released operating system: Android 10 and above (with location services enabled) or iOS 14.4 and above. See complete list of supported phones here
- - Wireless internet access
- - USB-C charging plug (if charging from a power outlet and not directly from a USB point)
- - A valid Meta account
- - Meta View app (downloadable from your App store here or by scanning this QR code)
You can download the Ray-Ban Meta collection companion app, Meta View, from the Apple App or Google Play stores. Download here Please note: The app is only available to download in supported countries.
Your Ray-Ban Meta smart glasses come with the following accessories and user manuals:
- - Charging case
- - Quick Start Guide
- - Safety & Warranty Guide (also downloadable here) [link "here" to the Safety & Warranty Guide]
- - Instructions for ordering Prescription lenses
- - Cleaning cloth
Your glasses use Wi-Fi in two different ways:
- - For normal use, the app connects to your Wi-Fi network.
- - When importing captures or installing firmware updates, the app will connect directly to your glasses' temporary Wi-Fi network.
pupillary distance
what is it?
Pupillary distance measures the space (in millimeters) between the pupils of your eyes.
where can I find it?
On previous eyewear receipts or your prescription. Or measure it yourself with our handy PD ruler.
download PD rulerPaying in installments
Want to spread out the cost of your order with Target Optical?
Select ‘Affirm’ or ‘Afterpay‘ as
your payment method at checkout
to pay in interest-free installments, with no hidden fees.
With Affirm, pay in 4 interest-free installments every 2 weeks or you can pay over time with monthly payments over 3, 6 or 12 months. Payment options are offered by Affirm, are subject to an eligibility check, and may not be available in all states. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Finance Lender license.
With Afterpay, make 4 interest-free* payments every 2 weeks or you can pay over time with monthly payments spread over 6 or 12 months**. *You must be over 18, a resident of the U.S. and meet additional eligibility criteria to qualify. Late fees may apply. Eligibility criteria apply. See www.afterpay.com for more details. Loans to California residents made or arranged pursuant to a California Finance Lenders Law license. © 2020 Afterpay US **Loans through the Afterpay Pay Monthly program are underwritten and issued by First Electronic Bank, Member FDIC. Loans are subject to credit check and approval and are not available to residents of Hawaii, New Mexico, West Virginia and Nevada. Click here for complete terms.