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Target Optical

More for the planet

Discover our collection of responsible eyewear looks, containing raw materials from renewable plant-based sources.

Here's how we're building a better future

We know that good things take time and that small actions can lead to big changes.
That's why we're staying accountable and making progress towards a better future, one impactful step at a time.

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carbon efficiency

Reducing climate impact is essential, that’s why we offer Responsible Shipping for online orders. By using ground instead of air transport, we significantly reduce emissions, and any emissions created are then offset through climate protection projects.*

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circularity

We are working to contribute to a circular economy with a focus on waste reduction and digitalization across all of our stores. We are also offering a growing selection of contact lenses and frames made of bio-based or recycled materials.

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eye care

Good vision is a basic human right. We’re working together with OneSight EssilorLuxottica Foundation to help support the Foundation’s ambition to eliminate poor vision by 2050. **

Learn more

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inclusion

Our people are at the heart of what we do. That’s why we promote local and global initiatives that celebrate individuality and difference.

Learn more

Ray-Ban® 1-DAY contact lenses

Experience superior vision, all-day comfort, and everyday value with Ray-Ban® 1-DAY contact lenses. Enjoy the convenience of a 1-day contact lens and feel good making a positive impact on the environment.*** Ask your doctor about Ray-Ban® 1-DAY today.

Discover more
Transitions® XTRActive®
Transitions® XTRActive®

Carbon efficiency

We’re updating all of our stores to increase carbon efficiency. All new refurbishments and openings have LED lights and use heating, ventilation and air conditioning equipment with higher energy efficiency. By using energy efficient appliances, we’re reducing our reliance on thermal power plants that burn fossil fuels or nuclear fuel, which release carbon emissions into the air.

Circularity

A circular economy - where resources are kept by extending the lifespan of products and materials - starts with waste reduction. We are focusing on digitalizing all of our stores, reducing waste from paper that is often thrown away moments later. With digital intake forms and receipts, we’re offering a waste-free way to share and store these records, and our digital windows avoid waste associated with paper signage. We even provide shopping bags made from 100% recycled materials!

Transitions® XTRActive®
Sustainability

Our responsible eyewear

We’re excited to offer a growing selection of eyewear containing bio-based or recycled materials. The aim is for all new EssilorLuxottica products to be created with eco-design by 2025. This includes bio-based materials, such as bio-acetate*** - containing cotton, wood pulp, beet, sugarcane or cereals - or bio-based nylon, containing plant seeds.

Along with bio-based frames, our products also focus on using recycled materials from plastic waste to make new frames,**** helping us to support a more circular economy.

Discover our top responsible brands

Take a look at our selection of brands featuring mindful products.

Responsible Shipping

When it comes to getting your online orders to you, we’re proud to offer a carbon-neutral option through Responsible Shipping. Ground transport produces significantly fewer emissions than air transport, and any emissions that are created are offset through climate protection projects such as reforestation, renewable energy, waste disposal, wind power, and more. You can learn more about Responsible Shipping at our Shipping & Returns page.

*The OneSight EssilorLuxottica Foundation aims to eliminate uncorrected poor vision by 2050 by creating sustainable access through an innovative approach to impact philanthropy, partnerships and raising awareness.
**Details about Responsible Shipping can be found at https://www.lenscrafters.com/lc-us/return-policy
***Bio-acetate for frames has a bio-based carbon content of at least 54% and bio-nylon for frames has a bio-based carbon content of at least 46% (percentage varies depending on frames model); sun lenses can be made with bio-nylon having 40% bio-based carbon content (except for polarized applications); these percentages represent the amount of raw material coming from renewable plant-based sources versus fossil-based sources.^"†" ^"†" Percentage calculated using ASTM D-6866 international standard method
**** Recycled acetate for frames has 27% recycled content, recycled nylon for frames has at least 50% recycled content.
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