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You may also use out-of-network benefits at Targetoptical.com for most other vision insurance companies, like VSP. You can submit the claim form directly to your insurance company. Download the form

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40% off prescription glasses

20% off frame only

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We also accept out-of-network plans

If your plan is not in-network, you can submit a claim form directly to your insurance company and receive a reimbursement after purchase. Download Form

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Discover all our accepted vision plans online and in store. Discover more

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More to See at Target Optical

Making eye care easy is our target. From exclusive collections by brands you love to comprehensive eye care, you’re sure to find your perfect vision solution here.

Buy your prescription glasses in 3 easy steps

Personalize your perfect pair for less. Discover more

1- Choose your brand

Pick your frame from our wide range of brands, separated into four starting price points to fit every budget.

2- Select your lenses

Choose from a variety of lens packages which include different lens thicknesses, treatments, and add-ons.

3- Proceed to checkout

Complete your purchase, and see your savings! Finding your perfect pair for less has never been easier.

Our lenses

Level up your lenses based on your lifestyle needs. Discover more

Blue-Violet light filtering

Clear lenses with blue-violet light filtering technology designed for digital and outdoor lifestyles.

Prescription sun

Classic sun lenses are perfect for those who want iconic style and vision.

Light responsive

Lenses that adapt to changing light conditions, darkening outdoors and fading back to clear indoors.

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Our contacts

Discover long-lasting comfort and a clear, full range of vision with our contact lens selection. View all

New to contacts? Discover if they are right for you. Learn more

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More than eye care

Book an eye exam now at your local Target Optical store with our independent doctors of optometry. Experience convenient and quality eye care for the whole family.

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Using your insurance online and in store is easy!

Save up to 80% on your favorite frames by using your vision insurance, HSA, and FSA benefits. You can also apply your benefits to contact lenses and eye exams. We accept most insurance plans, including EyeMed, Aetna, Humana, and much more.

Our best selling brands

Explore our selection of best sellers from your favorite brands.

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More for the planet

We’re excited to offer a growing selection of frames containing bio-based or recycled materials. Along with bio-based frames, our products also focus on using recycled materials from plastic waste to make new frames, helping us to support a more circular economy. Discover more

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