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Women's
Eyeglasses
Men's Eyeglasses
Kids' Eyeglasses
Transitions®
Blue-violet
Light
Black Friday is here!
Up to $60 off prescription eyewear
Women's
Sunglasses
Men's
Sunglasses
Kids'
Sunglasses
Polarized
Prizm™ Polarized
Black Friday is here!
Up to $60 off prescription eyewear
Give the gift of Meta AI
Iconic style, cutting-edge technology and light-weight form unite in a range of frames designed for living in the moment.
Black Friday deals on
prescription glasses
Black Friday is here!
Up to $200 off an annual supply of contact lenses or up to $75 off a 6-month supply.
Use your benefits at TargetOptical
Choose from a wide range of frames, lenses and designer
brands
Comprehensive digital eye exams
Shop online from anywhere
Convenient store locations and hours of operation
Your benefits expire on December 31st.
Use them or lose them!
Applying your insurance online or in store is easy! Save
up to 80% on your favorite frames with your benefits.
Check your insurance eligibility
We accept most major insurance plans. Simply search for yours from the panel below. Learn more about insurance
STEP 1 / 2 Select your carrier
We also accept out-of-network plans
If your plan is not in-network, you can submit a claim form directly to your insurance company and receive a reimbursement after purchase. Download Form
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Check out our We also accept out-of-networks plans
You may also use out-of-network benefits at Targetoptical.com for most other vision insurance companies, like VSP. You can submit the claim form directly to your insurance company. Download the form
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| Good news, you can still save! Get 40% off prescription glasses or 20% off frame only applied automatically at checkout. Having issues? Use these promo codes 40% off prescription glasses 20% off frame only |
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Frames
Good news, you can still save! Get 40% off prescription glasses or 20% off frame only applied automatically at checkout. Having issues? Use these promo codes 40% off prescription glasses 20% off frame only |
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We also accept out-of-network plans
If your plan is not in-network, you can submit a claim form directly to your insurance company and receive a reimbursement after purchase. Download Form
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A New Day
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Save up to $60 on complete pair purchase (frames and lenses). Complete pair purchase required. Fashion brands (Armani Exchange, Arnette, Emporio Armani Jr., Ferrari Scuderia, Oakley Youth, Polo Prep, Ralph, Ray-Ban Jr., Unofficial, Vogue, and Vogue Jr.) will receive $20 off, Designer brands (Coach, Emporio Armani, Michael Kors, Polo Ralph Lauren, Swarovski) will receive $30 off, authentic brands (Ray-Ban, Oakley) will receive $60 off. May not be combined with vision insurance benefits, other offers, or previous purchases. Valid prescription required. Discount off tag price. No cash value. Savings applied to lenses. Void where prohibited by law. Offer valid in-store and online. See Target Optical® employee for details. Offer valid 11/24/2024 through 12/2/2024.
Receive 20% off Ray-Ban Meta frames or 20% Off Ray-Ban Meta complete pair (frame and lenses). Cannot be combined with vision insurance benefits, other offers or previous purchases. Offer valid on multiple pair. Valid prescription required. Discounts are off tag price. No cash value. For complete pair purchase, savings applied to lenses. Valid in-store and online at targetoptical.com. Void where prohibited by law. Additional frame and lens exclusions may apply, see store associate for details. Offer valid 11/21/2024 through 11/23/2024.
A New Day Prescription Eyeglasses
A New Day makes timeless style an everyday achievement. Most-loved A New Day eyeglasses are available exclusively in Target Optical stores and through our Target Optical website. Visit your nearest store to discover the A New Day collection in person or browse these cool eyeglasses online. A New Day provides classic, easy-to-wear men's eyeglasses and elegant, laid-back women's eyeglasses, so finding a style you love and that suits you is as easy as can be. With sturdy yet light materials, classic yet interesting colors and timeless yet unique shapes, A New Day eyeglass collection proves that less is often much more!
FAQ
500+ stores
With a dedicated team of specialists & store associates.
FREE FITTING & ADJUSTMENTS
Come in store for cleanings or adjustments anytime!
Pick up in store
Order online and pick it up at your local store.
Protection plan
Additional one-year protection plan.
Free shipping & returns
Delivery on us and a 90-day return period.
pupillary distance
what is it?
Pupillary distance measures the space (in millimeters) between the pupils of your eyes.
where can I find it?
On previous eyewear receipts or your prescription. Or measure it yourself with our handy PD ruler.
download PD rulerPaying in installments
Want to spread out the cost of your order with Target Optical?
Select ‘Affirm’ or ‘Afterpay‘ as
your payment method at checkout
to pay in interest-free installments, with no hidden fees.
With Affirm, pay in 4 interest-free installments every 2 weeks or you can pay over time with monthly payments over 3, 6 or 12 months. Payment options are offered by Affirm, are subject to an eligibility check, and may not be available in all states. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Finance Lender license.
With Afterpay, make 4 interest-free* payments every 2 weeks or you can pay over time with monthly payments spread over 6 or 12 months**. *You must be over 18, a resident of the U.S. and meet additional eligibility criteria to qualify. Late fees may apply. Eligibility criteria apply. See www.afterpay.com for more details. Loans to California residents made or arranged pursuant to a California Finance Lenders Law license. © 2020 Afterpay US **Loans through the Afterpay Pay Monthly program are underwritten and issued by First Electronic Bank, Member FDIC. Loans are subject to credit check and approval and are not available to residents of Hawaii, New Mexico, West Virginia and Nevada. Click here for complete terms.