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Women's
Eyeglasses
Men's Eyeglasses
Kids' Eyeglasses
Transitions®
Blue-violet
Light
Use your vision benefits now
before they expire
before they expire
Applying your insurance online or in store is easy! Save
up to 80% on your favorite frames with your benefits.
Women's
Sunglasses
Men's
Sunglasses
Kids' Sunglasses
Polarized
Prizm™ Polarized
Use your vision benefits now
before they expire
before they expire
Applying your insurance online or in store is easy! Save
up to 80% on your favorite frames with your benefits.
Give the gift of Meta AI
Iconic style, cutting-edge technology and light-weight form unite in a range of frames designed for living in the moment.
Use your vision benefits now
before they expire
before they expire
Applying your insurance online or in store is easy! Enjoy up to
80% off your favorite frames with your benefits.
Use your benefits at TargetOptical
Choose from a wide range of frames, lenses and designer
brands
Comprehensive digital eye exams
Shop online from anywhere
Convenient store locations and hours of operation
Use your vision benefits now
before they expire
Applying your insurance online or in store is easy! Enjoy
up to 80% off your favorite frames with your benefits.
Check your insurance eligibility
We accept most major insurance plans. Simply search for yours from the panel below. Learn more about insurance
STEP 1 / 2 Select your carrier
We also accept out-of-network plans
If your plan is not in-network, you can submit a claim form directly to your insurance company and receive a reimbursement after purchase. Download Form
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Check out our We also accept out-of-networks plans
You may also use out-of-network benefits at Targetoptical.com for most other vision insurance companies, like VSP. You can submit the claim form directly to your insurance company. Download the form
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| Good news, you can still save! Get 40% off prescription glasses or 20% off frame only applied automatically at checkout. Having issues? Use these promo codes 40% off prescription glasses 20% off frame only |
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Frames
Good news, you can still save! Get 40% off prescription glasses or 20% off frame only applied automatically at checkout. Having issues? Use these promo codes 40% off prescription glasses 20% off frame only |
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We also accept out-of-network plans
If your plan is not in-network, you can submit a claim form directly to your insurance company and receive a reimbursement after purchase. Download Form
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A New Day
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Save up to 80%* on your favorite frames with your insurance benefits at Target Optical. And get 40% off any additional complete pair. 40% off additional complete pairs may be redeemed in-store. When purchasing online, contact customer service to redeem 40% off additional pairs separately, when using insurance on primary pair. Applies to in-network insurance plans with a frame allowance of $130 or higher. Only applicable to selected frames up to $160 (average frame sale price). Member with EyeMed Freedom pass eligible for $0 out-of-pocket on frames, redeemable in-store or by contacting customer service.
Spend $100 at Target Optical® and receive 40% off an additional complete pair (frame + lenses) or 40% off additional non-prescription sun frames. Items must be purchased for the same customer on the same day. $100 minimum spend required (total before tax). Offer can be applied to multiple additional pairs. When purchasing eyewear, the complete pair of equal or lesser value will receive 40% off. Offer is not available with any variation of the $59 frame and lens package offer. 40% off savings may not be combined with vision insurance benefits, other offers, or previous purchases. Oakley Special Projects, Ray-Ban Special Projects and wearable electronic frames excluded. Valid in-store and online. Discount off tag price. No cash value. Void where prohibited. Additional restrictions and exclusions may apply, see Target Optical® Team member for details. Offer valid through 12/31/2024.
A New Day Prescription Eyeglasses
A New Day makes timeless style an everyday achievement. Most-loved A New Day eyeglasses are available exclusively in Target Optical stores and through our Target Optical website. Visit your nearest store to discover the A New Day collection in person or browse these cool eyeglasses online. A New Day provides classic, easy-to-wear men's eyeglasses and elegant, laid-back women's eyeglasses, so finding a style you love and that suits you is as easy as can be. With sturdy yet light materials, classic yet interesting colors and timeless yet unique shapes, A New Day eyeglass collection proves that less is often much more!
FAQ
500+ stores
With a dedicated team of specialists & store associates.
FREE FITTING & ADJUSTMENTS
Come in store for cleanings or adjustments anytime!
Pick up in store
Order online and pick it up at your local store.
Protection plan
Additional one-year protection plan.
Free shipping & returns
Delivery on us and a 90-day return period.
pupillary distance
what is it?
Pupillary distance measures the space (in millimeters) between the pupils of your eyes.
where can I find it?
On previous eyewear receipts or your prescription. Or measure it yourself with our handy PD ruler.
download PD rulerPaying in installments
Want to spread out the cost of your order with Target Optical?
Select ‘Affirm’ or ‘Afterpay‘ as
your payment method at checkout
to pay in interest-free installments, with no hidden fees.
With Affirm, pay in 4 interest-free installments every 2 weeks or you can pay over time with monthly payments over 3, 6 or 12 months. Payment options are offered by Affirm, are subject to an eligibility check, and may not be available in all states. CA residents: Loans by Affirm Loan Services, LLC are made or arranged pursuant to a California Finance Lender license.
With Afterpay, make 4 interest-free* payments every 2 weeks or you can pay over time with monthly payments spread over 6 or 12 months**. *You must be over 18, a resident of the U.S. and meet additional eligibility criteria to qualify. Late fees may apply. Eligibility criteria apply. See www.afterpay.com for more details. Loans to California residents made or arranged pursuant to a California Finance Lenders Law license. © 2020 Afterpay US **Loans through the Afterpay Pay Monthly program are underwritten and issued by First Electronic Bank, Member FDIC. Loans are subject to credit check and approval and are not available to residents of Hawaii, New Mexico, West Virginia and Nevada. Click here for complete terms.